Take your business to the next level and start doing business in Colombia.
Canadian Export Program to Colombia
If you are interested in exporting your products to Colombia, or commercializing your services in the Colombian market; then you need to know if your company is ready to expand internationally.
To start doing business in Colombia you need to know how to deal and meet the legal requirements of exporting to Colombia, adapt and transform your marketing strategies and materials to the Colombian market, and perhaps you might want to consider manufacturing in Colombia to save costs or optimize your supply chain for the Latin American market.
Our modular program, allows you to pick, which of our services best suits you and your company. To start doing business in Colombia just click on the module you’d like to learn more about.
Discovery Process
Module 1: Feasibility module
Legal requirements
Module 2: Legal module
Modern marketing
Module 3: Marketing module
Shelter services
Module 4: Manufacturing module
Are you looking for financing for you expansion efforts?
Don’t know which module, from our Canadian export program to Colombia, you need? Contact us so we can find the answer together!
Obtain business information on the Colombian market
Find new opportunities
Connect with high value leads
Solve business problems
We provide you with key information about the market and practical business coaching.
We open the door to commercial opportunities in Colombia.
We help companies find the highest value leads specific for their sector.
We can help solve your business problems in foreign markets.
Our exporting and commercializing program for Canadian companies, helps your business to expand internationally, by allowing you to master the essential principles of exporting, that you’ll need to start doing business in Colombia, and succeed.
Expand to Latin American markets
We can help your company navigate the complexities of expanding to Latin American markets, and deal with the Colombian business culture.
Reduce risks
With our experience we can help you reduce risks and avoid costly mistakes; Explore opportunities to grow your footprint in Colombia. And most importantly, know where and how to start doing business in Colombia.
Module 1
Discovery Process
Find out if your company is export ready for the Colombian market
- Market study
- Tecnical, financial and business feasibility
- List of possible clients and suppliers
- Approach with 3 to 5 clients or suppliers
Services provided by Stratecca:
- Documental investigation in two non public reports from international agencies.
- Field research (mystery shopper) in 5 locations.
- 2 in dept interviews with industry experts.
- Benchmark with the top players in the industry (2 to 5 of them) and results analysis.
- Definition of the optimal business model to operate in Colombia (commercialize, operate, shelter, etc).
- Definition of the commercial assumptions.
- Definition of the import process to Colombia and validation of all the steps and its cost.
- Identification of the necessary norms to commercialize the product in Colombia.
- Research of cost assumptions for the execution of the project.
- Financial evaluation of the project based on all research done.
- Value proposition definition for the mexican market.
- Identification of key partners for the defined business model (suppliers or distributors).
- Research for the identification of 3 to 5 customers, distributors or suppliers with high potential.
- Contact and follow up via email and videoconference during 1 month with 3 to 5 customers, suppliers or distributors.
- One visit to 3 customers, suppliers or distributors (Travel costs not included).
Module 2
Services provided by Stratecca:
- Management of the hiring and on boarding of lawyers for the required processes and documentation.
- Follow up on the satatus of each of the legal processes.
- Management and follow up of the required documentation for the incorporation of one legal entity, the registration of one brand and the creation of two contracts.
Legal requirements
Learn how to deal and understand Colombian law
- Commercial and legal advisory
- Registration of intelectual property
- Certifications
- Contracts
Module 3
International marketing mix
Adapt your marketing strategies and materials for the Colombian market
- Commercial Plan.
- Website (Materials adaptation)
- Translations and localization (Digital Tools)
- Content development proposal (Digital Tools)
Services provided by Stratecca:
- Detailed definition of the commercial plan.
- Pricing strategy.
- Identification of the local markets to target and potential physical locations.
- Promotional plan and strategy.
- Product packaging adaptation and labeling.
- Adaptation of the marketing materials to the local market.
- Printable materials (1 brochure and 1 presentation for potential customers).
- Execution and evaluation of social media campaign during six months in two platforms.
- Design and programming of web page (lay out, content and translation).
Module 4
Services provided by Stratecca:
- Detailed definition of the commercial plan.
- Pricing strategy.
- Identification of the local markets to target and potential physical locations.
- Promotional plan and strategy.
- Product packaging adaptation and labeling.
- Adaptation of the marketing materials to the local market.
- Printable materials (1 brochure and 1 presentation for potential customers).
- Execution and evaluation of social media campaign during six months in two platforms.
- Design and programming of web page (lay out, content and translation).
Shelter services
Start manufacturing in Colombia to save costs without compromising control, quality and capital
- Site Selection.
- Due Diligence support.
- Shelter outsourcing selection
- Strategy for long term operation.
Finance your expansion efforts with subsidies and start doing business in Colombia!
- Basic Business Eligibility (<500 FTE, $ 100K- $ 100M Income).
- Choice of 7 categories of activity in up to 5 international markets.
- Project value of $ 20K* – $ 100K.
*Submitting a project <20K is only allowed when a project is limited to participation on a trade mission organized by the GAC for underrepresented groups in international trade.
Financing amounts
- Cost share up to 75:25 with stacking limit
- $15K- $ 75K per project ($99,999 per year; $200K for related companies)
- Limit of $50 thousand in consultant fees
What is CanExport SME? And how it can help you start doing business in Colombia?
CanExport SME is a Cost Sharing Program to help small and medium-sized companies registered in Canada to diversify their exports to new markets.